In the digital age, your website is often the first impression potential clients have of your business, making it crucial to reflect your brand's identity and values. For finance businesses, showcasing team photos and profiles builds trust by reassuring clients they’re working with real, reliable professionals.

In any industry, a clear, cohesive color palette is key to building trust and establishing a memorable brand. When your business uses a consistent set of colors across its website, social media, and marketing materials, it creates a unified look that clients instantly associate with your professionalism and reliability.

LinkedIn is a powerful platform for networking and showcasing your professional brand, so make sure to leverage its features to present yourself effectively to potential employers, clients, or collaborators. When creating or updating your LinkedIn profile, it's important to include key elements that showcase your professional background, skills, and accomplishments. Here are five essential things to include.

I decided to do a small series focusing on the Food Truck industry and how you can help to grow your own foodie business. Food Trucks are cool. They’re bright, fun, interesting small mechanical bundles of yum. Where I live, there is a thriving community of food truck events that always draw a huge crowd of local support. But it’s not always easy and in fact, it can be harder than you imagine to run a successful food truck business. So what are some of the ways you can use to create more buzz, get more sales and ultimately make more money? Here are five easily actionable ways to get ahead.

I build websites on both Shopify and Squarespace and I love them both, for very different reasons. Don’t confuse this with a Shopify vs Squarespace thing. It’s not. I believe there is a time to use Squarespace and a time to use Shopify and I wanted to write this article to help you decide which is best for you.

The value of having a good Pricing Guide to send to potential clients as soon as they land on your website or in your inbox, is incalculable. It shows you are organised, efficient, prepared and it also gives you another opportunity to show off your product.

There’s so much to learn about Social Media Marketing and often brands get stuck trying to create content, worrying about their posting, and biting off more than they can chew before they have the basics in place. I asked the fabulous Carma from Carma the Social Chameleon if she would help us to understand a little more about Social Media, how it works and how we can improve ours! Check out these invaluable and easily implemented six steps to success.

The first and most important reason for switching to a Squarespace website, is time.  I have my time back.  I wasted two years on a Wordpress website that I was never happy with.  It didn’t look professional, it lacked functionality and more importantly, I spent so much time trying to figure it out that I wasn’t concentrating on what was important - growing my business