In any industry, a clear, cohesive color palette is key to building trust and establishing a memorable brand. When your business uses a consistent set of colors across its website, social media, and marketing materials, it creates a unified look that clients instantly associate with your professionalism and reliability.

I build websites on both Shopify and Squarespace and I love them both, for very different reasons. Don’t confuse this with a Shopify vs Squarespace thing. It’s not. I believe there is a time to use Squarespace and a time to use Shopify and I wanted to write this article to help you decide which is best for you.

The value of having a good Pricing Guide to send to potential clients as soon as they land on your website or in your inbox, is incalculable. It shows you are organised, efficient, prepared and it also gives you another opportunity to show off your product.