In any industry, a clear, cohesive color palette is key to building trust and establishing a memorable brand. When your business uses a consistent set of colors across its website, social media, and marketing materials, it creates a unified look that clients instantly associate with your professionalism and reliability.

There’s so much to learn about Social Media Marketing and often brands get stuck trying to create content, worrying about their posting, and biting off more than they can chew before they have the basics in place. I asked the fabulous Carma from Carma the Social Chameleon if she would help us to understand a little more about Social Media, how it works and how we can improve ours! Check out these invaluable and easily implemented six steps to success.