Design Process

How My Design Process Works

  • After your initial enquiry and our mutual (good) decision to go ahead and work together, I’ll forward you an invoice for a 50% deposit of the total investment. I will also send through a Contract of Service for you to sign and return.

  • Once the deposit is received and the signed contract returned, I’ll send you through the first part of your homework which is the Website Content Questionnaire. This questionnaire will cover everything from your business name, services you provide, contact details and all your website content split into relevant pages. You’ll also receive a Branding Questionnaire. I’ll use this information to build your brand strategy and develop brand boards which you’ll get to see (and tweak) before I starting building your website.

    The second part of your homework is uploading any additional website content and images to a Google Drive folder which we’ll share. Once done, you can tick the complete button and your homework is done!

  • Using the information gathered from the Website Content Questionnaire and the brand board, I’ll build a mock up of your entire website using Figma. This works like an actual website where you can click through links and pages to see how your website will look. After presenting the Figma mock up, you’ll have the opportunity to request changes. Once all edits have been completed and the mock up has been finalised, I’ll start building your website on Squarespace. If you have an existing Squarespace website, I’ll build the website directly through your account. If not, I’ll use my Squarespace account and Circle Member benefits to build your website and once completed, I’ll transfer ownership to you using your newly set up Squarespace account.

  • During the build, I’ll send you a link to your website so you can check out how its looking. This gives you the opportunity to take a look over it and request any changes (within your revision limit). I want to ensure I leave you with a website you love.  So the refinement process allows us both to analyse what is and isn’t working so we can strengthen the design and functionality. 

  • As I mentioned earlier, once all revisions have been completed and the website finished, I’ll issue a final invoice for the remaining balance. Once paid, I’ll begin transferring the website over to you.

  • When the transfer is done and you can view and edit your new Squarespace website, I’ll send you a training video that goes through how your website works and how to edit it yourself. You’ll have the chance to ask any questions and we can go through any specific aspects of your website that you think you might need extra help with. I’ll also forward you your design files, branding documents, guidelines and notes (where applicable).

    If websites and marketing aren't for you, you can work with us on an ongoing bases through our Retainer Package. Interested? Take a look at the details here.

Recent Projects

The Marketing Narrative

The Marketing Narrative is a bespoke marketing and strategy agency based in Melbourne. Business owner, Kathrin wanted a rebrand that would reflect the new direction her business was going in.

Emery Executive Services

Working with financial planners, Lorna wanted a brand and website that was both elegant and reflected her professionalism. We created a sophiscated brand identity and a Squarespace website focusing on intuitive navigation and user-friendly interfaces to ensure a seamless user experience.

Work With Me Today

We explore and integrate the latest design techniques and technologies to ensure our clients stay ahead in the competitive financial market.

KIND WORDS FROM PAST CLIENTS
Testimonials

I could not recommend Jo highly enough. Being a new business, I was not entirely sure on what I was looking for in terms of branding and a website. I threw a few very different ideas at Jo and from this she was able to put together the most beautiful branding draft which quite literally blew me away. On top of this, I appointed Jo to do our website, I wanted something to stand out and that is exactly what Jo gave me... she was also incredibly friendly & patient along the journey. Thank you so much Jo!

Charlotte Foley | Richards & Wood, Brisbane, Australia

Just a quick message to thank Jo for her beautiful work in rebranding my small business. Jo was easy to work with, friendly and professional. She took the time to get to know my brand, its vibe and what I wanted to achieve. I love the finished product, and Jo was always quick to reply to any emails and any adjustments that were necessary. Thanks again Jo, love your work!

Steph Fisher | Beryl & Bob Illustrations, NSW, Australia

To say I am thrilled with my new branding and website would be an understatement. Jo perfectly translated my sometimes erratic vision and feedback into something that was not only beautiful, but geared up to help me achieve my business goals. Every interaction has filled me with confidence and I have been in total admiration of Jo's patience and creativity. I am incredibly grateful I found Jo and would recommend her to anyone looking to re-brand or build a website. In fact you would be extremely lucky to have her on your team.

Kerry Diamond | I Do With Diamond, Melbourne, Australia

It is tricky to put into words just how incredible Jo is at what she does! Jo took the time to understand my brand and my vision for the website, and performed nothing short of a miracle translating my disjointed rambling into something clean, cohesive, stunning and entirely on brand for me. The process was an absolute joy; Jo is patient, responsive and creative making the development of the website smooth and really enjoyable. I cannot recommend Jo enough! Her talents are an asset to any brand and her beautiful manner, creativity and professionalism making her a delight to work with.

Hannah Johnson | Twinewood Studio, Melbourne, Australia